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Bran Nue Dae (Original Version) - JIMMY CHI & THE KUCKLES - AUDIOBOOK

Bran Nue Dae (Original Version) - JIMMY CHI & THE KUCKLES - AUDIOBOOK

- $22.75 30m
The Athena Project NEW by Brad Thor

The Athena Project NEW by Brad Thor

- $33.18 32m
Flourish: The New Positive Psychology and the Search fo

Flourish: The New Positive Psychology and the Search fo

- $33.09 32m
Lemony Snicket - Series Of Unfortunate 03 Wide (2005) -

Lemony Snicket - Series Of Unfortunate 03 Wide (2005) -

- $10.96 32m
Trace (A Scarpetta Novel) by Patricia Cornwell

Trace (A Scarpetta Novel) by Patricia Cornwell

- $1.00 39m
Sweet Valley Confidential: Ten Years Later NEW

Sweet Valley Confidential: Ten Years Later NEW

- $25.61 40m
Brute: The Life of Victor Krulak,  U.S. Marine NEW

Brute: The Life of Victor Krulak, U.S. Marine NEW

- $29.52 41m
Winnie at Her Best NEW by Jennifer Richard Jacobson

Winnie at Her Best NEW by Jennifer Richard Jacobson

- $24.00 42m
Allen Carr's Easy Way to Stop Smoking (Audiobook)

Allen Carr's Easy Way to Stop Smoking (Audiobook)

4 $2.75 45m
Stuart Woods - Orchid Blues Unabr (2001) - Used - Compa

Stuart Woods - Orchid Blues Unabr (2001) - Used - Compa

- $12.96 46m
Rindercella & Other Totally Twisted Tales:CD Audio Book

Rindercella & Other Totally Twisted Tales:CD Audio Book

1 $13.89 49m
Jeffrey Lord Set of 3 Ice Dragon,  Dimension,  King Zunga

Jeffrey Lord Set of 3 Ice Dragon, Dimension, King Zunga

- $24.00 51m
Stephen R Covey - Eighth Habit (2005) - Used - Compact

Stephen R Covey - Eighth Habit (2005) - Used - Compact

- $4.69 58m
Honorable Enemies (Bookcassette(r) Edition),  Joe Weber,  Very Good Book

Honorable Enemies (Bookcassette(r) Edition), Joe Weber, Very Good Book

- $8.99 1h 2m

News

  • Paperback History
    Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Today most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

     

    The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatrosss innovations, for instance the conspicuous logo and the color coded covers for different genres, beginning in 1935,and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Mauroiss Ariel.

     

    Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word Penguin became closely associated with the word paperback.

     

    Robert de Graaf, in 1939, issued a similar line in the USA, partnering with Simon & Schuster to found the Pocket Books imprint. The term pocket book became synonymous with paperback in English-speaking North America. In Québec, the term "ivre de poche was used, and continues to be used today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced large print runs. His practices contrasted with those of Lane in his adoption of illustrated covers, aimed at the North American market. In order to reach an even larger market than Lane had, he went the mass market route, through distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences. This was the beginning of mass market paperbacks.

     

    Because of its position as Number One in what became a very long list of Pocket editions, James Hiltons Lost Horizon is often cited as the first American paperback book, which is not correct. The first mass-market, pocket-sized, paperback book printed in America was an edition of Pearl Bucks The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, sold in New York City, and now very collectible.